As a producer, every month I receive many submissions. Some are full screenplays, some just a pitch. One thing I recommend writers who are pitching to producers, is to keep the first pitch short and punchy. By that, I mean a well-crafted logline and perhaps a 100-150 word synopsis. If the producer is interested, he'll respond. Too many of the submissions I get are wordy and laced with 'selling' language.
By 'selling' language I mean hype. Like saying, 'Sure-fire winner', 'Will be a box office success', and 'Money-maker'. As anyone who follows the movie biz, the mantra is 'nobody knows anything'. Meaning, no one can tell which movies will succeed and which ones will fail.
Simply put, producers don't want, or appreciate, being sold before they've read the material. In fact, I'd go as far as to say that it annoys most of us.
Remember, it's highly unlikely any producer is going to buy your script based solely on a logline or a short synopsis. Possible, but not realistic. Therefore, the real goal of a pitch is to get to the next step: the producer asking to read the screenplay.
That's all it is: a single-base hit. Getting past second and third bases is the challenge. And getting home is the winning move.
Most every script purchased by producers needs rewriting, so while your script should be as good as it can be, expect that changes will be made. That's why your initial pitch i.e. logline and 100-150 word synopsis has to grab the producer's attention.
More Inside Producer Tips coming in the near future. Until then, thanks for reading and feel free to leave comment.