This is one of my favorite movies and books of all time. I'm going to talk about the book in this blog, but needless to say the movie was a faithful and excellent film version.
From the opening page you are hooked. There is no chance you won’t continue reading, and reading… until the wee hours of the night. I wanted to discover why this book (and movie) works so well. Here are my thoughts.
For one thing, Ira Levin (the author) sets up a number of things that immediately seem off, or odd. It starts right on the first page. It makes you curious and it makes you worry for the main character. These are key ingredients to keep you reading.
For example, the apartment building has a sinister (if not, evil) history. We’re immediately curious (and apprehensive too) to learn more. In an early twist, the young couple get a break and an apartment opens up, even after they'd agreed to lease another place.
Many things that seem perfectly normal on the surface are imbued with a feeling of dread. It’s worry for the main character that keeps you reading long into the night.
I concludes that effective suspense is created by introducing elements to a story that could be, on one hand, minor disturbances, and things to genuinely worry about. Together they create a palpable sense of fear and dread - and nothing makes us want to keep reading more than that.
Read the book. Then find the movie. It’s storytelling at its best.
I found this essay recently and thought I would post it here. Unfortunately, there was no credit or author's name on it. It is, however, well worth reading...
The society we live in today could not exist without the influence from past generations. Human beings, as creatures of habit and tradition, hand down lessons and knowledge from one generation to the next. We pride ourselves on leaving a legacy of knowledge for our descendants to utilize. Our ability to learn from our ancestors' past decisions and use that knowledge to give ourselves an insight to our own problems gives us an advantage rarely found in other species, that of a communal knowledge pool. Our tradition of storytelling facilitates this transfer of knowledge. As a result, storytelling remains to this day the single most important tradition humans participate in.
Storytelling has earned its place as the most important tradition humans possess. The most important reason for this being that every story contains a lesson to instruct the audience. Stories teach us to love, to forgive others, to be just and to strive for better than we have. The greatest stories ever told function as a reflection on the world we live in and of both the goodness and evil present in our world. The Lord ofthe Rings by J.R.R. Tolkien provides a perfect example of the lessons to learn through literature. In it we see a world that on the surface vastly differs from our own, a fantastical world of elves and dragons and a quest to overcome evil. When one delves deeper, similarities become evident between Tolkien's world and our own, we see his world reflects our own. When reading, we experience a world riddled with strife and suffering, yet also good souls who do their utmost to fight the encroaching evil. This comparison between what is and what should be, stands as a major theme of epic sagas. Through this theme, stories provide a reflection on our world and show what must be done to set things right. This demonstrates the importance of stories as teachers. These epic tales are meant to be an example of what can be done to better the world and what it means to be human and to make the morally correct choices.
Storytelling also fulfills a crucial need of society by providing exemplary role models through their characters. It shows ordinary people performing extraordinary deeds, not because they are forced to, but because they choose to make the right choice. Their actions show people their everyday actions can change the world. These role models have inspired numerous individuals to greatness throughout history Society owes its knowledge of these fantastic role models to the art of story tell ing. Storytelling functions as our traditional way of passing on these epic tales of inspiration. Its lack of a strict structure and precise limitations is one of its most vital characteristics. Every time a story is retold, it can be modified and changed by the person telling it. This allows a fantastic degree of variety and an ever changing and evolving story. This fluidity of identity gives storytelling its importance as a tradition and as a tool for teaching. The personalization of the story by the storyteller means that every story, told differently with every recounting, has an infinite number of lessons that can be taught. Its ability to teach anything and everything in an infinite number of ways that can he tailored to the audience makes storytelling the most influential and important tradition to society today.
Storytelling has numerous important effects on our daily lives. It has been one of the most effective sources of inspiration known to man. Storytelling acts as a fantastic teaching tool, imparting lessons of life to individuals of all ages. Originating with the dawn of society and enduring into this age of near instantaneous access to all information, storytelling has proven its resilience and necessity beyond any shadow of doubt. Its effect has shaped our world in numerous and varied ways, some boringly obvious to see and understand and some which remain more obscure and elusive in their significance. The value storytelling holds as a source of inspiration and as a teaching tool makes it the most important tradition mankind possesses.
Facebook IQ, March 8, 2017
Why is mobile video skyrocketing around the world? It may be that our eyes just can’t look away.
Through a biometric analysis of how people in the UAE and the UK consume content in their personal mobile feeds,* we discovered that people gaze 5x longer at video than at static content on Facebook and Instagram.1
We identified five factors related to the rise of online video viewing: smartphones, shorter attention spans, binge-watching, the importance of context and the thrill of novelty.
Watch research lead Greta Baisch explain our findings in this video, and continue reading to see what it all means for marketers.
Create video for mobile: Attention may seem scarce, but mobile could be the antidote:
Almost half of people surveyed find it easier to pay attention to video when viewed on a smartphone (vs a computer).2 Inject irresistible, mobile-optimized creative into people’s feeds to ignite action.
Make it short and sweet: More than 1 in 3 people surveyed say that seeing the logo of a brand they like could get them to stop scrolling and watch.2 Be sure to capture attention quickly and feature your brand and key messaging up front.
Build to surprise and delight: Our research revealed that people’s eyes cannot resist new, immersive and moving formats, with participants in our lab experiment gazing 5x longer at video than static content and 40% longer at 360 video than standard video.1 To create connections that count, experiment with new formats—from Live video to 360 video—to find out what works best for your brand and campaign objectives.